1996AZ

1996AZ – Brand Identity & Marketing Strategy

1996AZ is a gaming-focused startup I helped shape that publishes indie games, localizes for MENA, Turkish & Russian gamers, and builds engaged gaming communities. We also operate in-house projects including VIFA (esports platform) and a portfolio of Android games.

What I Designed & Strategized:

• Brand Identity – Logo, colors, typography, tone of voice, and complete brand guidelines reflecting "agile, focused, results-oriented"

• Market Research – Analyzed gaming localization gaps in MENA, Russia & Türkiye; identified demand for culturally authentic translation (Arabic, Russian, Turkish) + 24/7 player support

• Target Audience – Global indie game developers seeking emerging market expansion; players aged 16–35 in MENA, Russia & Türkiye who need localized content and community engagement

• Marketing Roadmap – 90-day plan for Discord, Telegram, LinkedIn, and developer conferences; content strategy showcasing localization case studies and community success stories

• Website Strategy – Clear service pillars (Community Growth, Localization Mastery, Player Operations, In-House Projects); trust signals via bilingual support (8+ languages) and VIFA integration

Key Value Propositions

• Full-game localization for Arabic, Russian & Turkish (UI, text, voiceover)

• 24/7 multilingual player support (8+ languages)

• Discord & Telegram community architecture + moderation

• Compliance expertise (Halal / Kremlin standards)

• In-house projects (VIFA + Android games) – services driven by real product experience

Tools Used

Figma Illustrator Photoshop Discord Telegram LinkedIn Google Analytics Localization Platforms

I helped position 1996AZ as the strategic bridge between global game creators and emerging markets – turning localization and community management into a competitive advantage.