As the branding lead, I directed the development and documentation of the 1996AZ brand's visual and verbal identity, translating the agency's strategic vision as a digital marketing and gaming services innovator into a unified and professional brand system.

I collaborated directly with the design team to architect the brand's core elements. This included defining the bold and energetic color palette anchored by the signature yellow (#FED514) and sophisticated black (#000000), selecting the modern and futuristic typography (Orbitron for headlines, Montserrat for body text, Xirod for the logo), and establishing the symbolic "1996" merged-digit graphic that represents the connection of past and future. Together, we formalized clear usage rules for digital and print applications to ensure consistent execution across all client touchpoints.

The outcome was a comprehensive Brand Guidelines document that serves as the definitive operational manual for the brand. This established a strong, recognizable identity that effectively communicates 1996AZ's professionalism, innovation, and dual-market focus (UAE/Azerbaijan), providing a scalable visual framework for the agency's growth in digital marketing and its expansion into the gaming industry.

Led the technical SEO overhaul to establish 1996AZ's foundational online visibility as a digital marketing and gaming services agency. The task involved diagnosing and resolving critical barriers to search engine indexing while building a strategic keyword framework to attract its B2B clientele.

I executed a comprehensive site audit, identifying and fixing critical crawl errors that were preventing proper site indexing. Concurrently, I developed a targeted keyword strategy, researching and prioritizing high-intent keywords (including terms related to "game localization services," "Arabic community management," and "gaming agency UAE") to align the website's content with the search behavior of game developers and publishers. This two-pronged approach ensured the corporate website was fully indexed by Google and strategically positioned to generate qualified leads and establish industry authority from its launch.

Spearheaded the creation of 1996AZ’s comprehensive strategic marketing and operational playbook, transforming the agency's dual-focus vision for digital marketing and gaming services into a tactical, actionable roadmap. The goal was to build a seamless operational framework for consistent service delivery, client acquisition, and market positioning from the agency's foundational stage.

I developed integrated strategic plans covering the agency's core service pillars: Localization, Community Management, and Full Live-Ops. Each service plan included defined market-entry objectives, region-specific tactics for the UAE and Azerbaijan, resource allocation, and key performance indicators (KPIs) for client success. To ensure accountability and continuous optimization, I also established the analytics and reporting foundation by implementing a custom measurement framework. This included tracking models for service utilization, client satisfaction, and regional market penetration to guide data-driven decision-making and agency growth.