As the Digital Marketing Manager, I led the development and documentation of the VIFA brand’s visual and verbal identity, transforming the platform’s vision into a cohesive and professional brand system.

I collaborated closely with the design team to define the brand's core elements, including the logo construction, color palette (Electric Purple #8000FF, Neon Pink #FF007F), and typography (Exo 2 font family). Together, we established clear usage rules for digital and print applications, ensuring consistency across all touchpoints—from tournament graphics and social media to sponsor materials and merchandise.

The outcome was a comprehensive Brand Guidelines document that serves as the definitive reference for all internal and external stakeholders. This not only strengthened brand recognition and professionalism ahead of launch but also provided a scalable framework for future expansions, maintaining visual integrity as VIFA grows into a global esports leader.

As the Digital Marketing Manager for VIFA, I developed and executed the complete pre-launch content and community growth strategy, creating a dynamic, localized content calendar and targeted social campaigns that fostered strong early engagement. Through data-driven audience segmentation and culturally relevant messaging, I successfully grew the MENA-region Telegram community by 5% and secured over 490 highly targeted Facebook followers, building a dedicated audience eager for the platform's official launch. 

As the Digital Marketing Manager for VIFA, I was responsible for establishing the strategic direction and creative vision for the platform's official YouTube channel from its inception. The primary task was to transform VIFA's core brand identity—its energy, innovation, and competitive spirit—into engaging video formats that would attract football and esports fans, and clearly communicate the platform's unique value proposition.

To achieve this, I directed the end-to-end content production process. This included developing the content pillars (e.g., platform trailers, gameplay highlights, tournament announcements, and player features), creating detailed video briefs for editors to ensure consistency in tone and branding, and overseeing the publishing schedule to build momentum during the pre-launch phase. I collaborated closely with video editors and scriptwriters to ensure all content aligned with VIFA's visual guidelines (using the signature Electric Purple and Neon Pink palette) and maintained a dynamic, professional quality that resonated with our target audience.

The outcome was a cohesive and professional YouTube presence that served as a key visual hub for the brand. The strategically planned videos helped effectively introduce VIFA to the market, explain its complex ecosystem of clubs and tournaments in an accessible way, and contributed to growing our initial digital community before the official launch.

Led the foundational keyword research to position the VIFA platform within the competitive digital football and esports landscape. The task involved moving beyond generic terms to identify high-intent search opportunities that aligned with user journey stages—from awareness ("FIFA esports") to commercial intent ("FIFA World Cup tickets").

I synthesized raw data from Google Keyword Planner, analyzing predicted search volume, CTR, and CPC. Through a process of data refinement—removing duplicates, correcting calculation errors, and prioritizing keywords based on strategic relevance and cost-efficiency—I developed a targeted list of core terms. This data-driven list formed the backbone of the platform's SEO strategy and informed content planning, ensuring our digital presence was built to attract a qualified, engaged audience from launch.

Led the foundational keyword research to position the VIFA platform within the competitive digital football and esports landscape. The task involved moving beyond generic terms to identify high-intent search opportunities that aligned with user journey stages—from awareness ("FIFA esports") to commercial intent ("FIFA World Cup tickets").

I synthesized raw data from Google Keyword Planner, analyzing predicted search volume, CTR, and CPC. Through a process of data refinement—removing duplicates, correcting calculation errors, and prioritizing keywords based on strategic relevance and cost-efficiency—I developed a targeted list of core terms. This data-driven list formed the backbone of the platform's SEO strategy and informed content planning, ensuring our digital presence was built to attract a qualified, engaged audience from launch.

Led the technical SEO overhaul to establish VIFA's foundational online visibility ahead of launch. The task involved diagnosing and resolving critical barriers to search engine indexing while building a strategic keyword framework.

I executed a comprehensive site audit, identifying and fixing 15+ critical crawl errors (e.g., broken links, incorrect redirects, and improper robots.txt directives) that were preventing proper site indexing. Concurrently, I developed a targeted keyword strategy, researching and prioritizing 15+ high-intent keywords (including terms like "virtual football leagues" and "esports tournaments") to align content with user search behavior. This two-pronged approach ensured the website was fully indexed by Google and strategically positioned to attract qualified organic traffic from day one.

Spearheaded the creation of VIFA’s comprehensive pre-launch marketing playbook, transforming the brand vision into a tactical, ready-to-execute roadmap. The goal was to build a seamless operational framework for customer acquisition and engagement from day one.

I developed five integrated marketing plans covering lead generation, paid social, Google Ads, email marketing, and content strategy. Each plan included defined objectives, channel-specific tactics, budget allocation, and key performance indicators (KPIs). To ensure measurability and optimization, I also established the analytics foundation by implementing Google Analytics 4 (GA4) with a custom measurement framework and lifecycle marketing models to track post-launch performance metrics like Customer Acquisition Cost (CAC) and engagement.