Aura Pixel

Aura Pixel – Brand Identity & Marketing Strategy

Aura Pixel is a creative design agency I helped position that specializes in branding, logo design, and social media visuals. The agency transforms client ideas into compelling visual identities for businesses, startups, and content creators.

What I Designed & Strategized:

• Brand Identity – Logo, colors, typography, tone of voice, and complete brand guidelines focused on "turning ideas into visuals"

• Market Research – Analyzed competing design agencies; identified gap in fast, affordable branding packages for small businesses and social media creators

• Target Audience – Small business owners, startup founders, content creators, and social media managers who need professional logos and branding assets but lack in-house design teams

• Marketing Roadmap – 90-day plan for Instagram, Facebook, Behance, and LinkedIn; portfolio-first growth with before/after case studies and client testimonials

• Website Strategy – Portfolio showcase, service packages (logo + brand guidelines + social templates), easy DM/contact form, and pricing transparency

Key Value Propositions

• Fast turnaround on branding projects

• Affordable packages for small businesses

• Social media–ready visual assets

• "Ideas to visuals" creative process

Tools Used

Adobe Illustrator Photoshop Figma Canva Instagram Facebook Behance

I helped position Aura Pixel as the go-to creative partner for businesses and creators who need professional visuals without agency complexity.