Royal Cartouche

Royal Cartouche – Brand Identity & Marketing Strategy

Royal Cartouche is a streetwear brand I created that fuses Ancient Egyptian mythology with modern US streetwear. The brand offers premium t-shirts, hoodies, joggers, and hats — including a fully customizable product where customers build their own cartouche by choosing 5 elements (eagle, body, base, crown, weapon) and a unique, one-time-only name.

What I Designed & Strategized:

• Brand Identity – Logo, colors, typography, tone of voice, and complete brand guidelines

• Market Research – Analyzed competitors (American Eagle, King Ice, Denim Tears) and identified a gap: no one offers a name-locking + serial number system

• Target Audience – Americans aged 18–35 who love mythology, streetwear, and personalized products

• Marketing Roadmap – 90-day plan for Google Ads, Google Shopping, Instagram, TikTok, and Pinterest

• Website Strategy – Full Shopify + Printify integration, product personalization mockup, fixed $6.99 US shipping, manual order review for custom designs

Key Results (Expected)

• Conversion rate target: 2.5–3.5%

• Average order value: $45–55

• Profit margin: 40–50% gross

Tools Used

Shopify Printify Google Ads Google Search Console Illustrator Photoshop Canva Later CapCut